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CI Book from EMP

Competitor Intelligence
Strategy, Tools and Techniques for Competitive Advantage.

This book helps you identify the key factors for implementing a successful competitor intelligence strategy. 		 
 

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What Is Competitive Intelligence
Best practice Competitive Intelligence is fundamentally about achieving competitiveness and profitability.

CI is about the ‘must-knows’ for a business which are essential to know in order for it to gain and retain its business objectives. ‘Must-know’ CI can be one or a more of different types of intelligence:

  • Competitor intelligence
  • Customer (& past customer) intelligence
  • Supplier intelligence
  • Market intelligence
  • STEP intelligence (Sociological, Technological, Economic & Political)
 
CI is not just about collecting information – it’s also about analysis. For instance, bringing information from different sources together to form a total picture of the competitive environment of the business. Or assessing the relative strengths and weaknesses of the business against key competitors.

Yet in the end, however, CI is really about identifying options for action which will enable the business to retain competitiveness and profitability and to seize competitive opportunities. In a word Competitive Intelligence is about success.